Work & Projects
01 — WORK
Featured Projects
AI-first systems and commercial initiatives I've built and led.
AI STRATEGY · ENTERPRISE TRANSFORMATION
Enterprise AI Strategy Roadmap
Partnered with the marketing leadership of a 20,000-person technology organisation to design a full AI strategy roadmap — from business case and use case prioritisation through to governance, across five organisational drivers.
AI STRATEGY · COMMUNITY · COACHING
AI Strategy League
Invite-only intelligence and execution network for CMOs, growth leaders, and founders building AI-first growth that compounds over time. A closed intelligence network of leaders actively deploying AI — not just studying it.
PRODUCT DESIGN · CRO · MICROSOFT
Microsoft Product Design
Led ecommerce product design and conversion optimisation for Surface B2B and Xbox B2C. Redesigned product categories, listings, and navigation systems to improve engagement across the full user journey.
PRODUCT BUILD · AGENTIC AI TOOLS
0-to-1 Agentic Product
A live demonstration of The Sequence applied to product building — from positioning and design system to deployment. Built entirely with Claude Code, Next.js, and Vercel as a replicable playbook for founders.