I build AI-first product growth and marketing systems
that compound.
Also: coaching marketing & product leaders through AI-first career pivots and 2× compensation.
I'm Grace Man. I build positioning-led, AI-first growth systems for products and companies. 15+ years across product, growth, and marketing.
$2B+ in outcomes. Ex-Microsoft. Canon. Startups.
Keynote speaker at AI & Big Data Expo · DMWF · Performance Marketing World
AI R&D Lab Founder
AI Strategy League
Featured
AI-first systems and commercial initiatives I've built and led.
AI Strategy League
AI Strategy League is a live AI R&D lab that builds, tests, and documents positioning-led, AI-first growth systems that compound.
AI Strategy League
/ AI-FIRST GROWTH & AGENTIC SYSTEMSTechnical Specs
Type
Agentic Product Growth and Marketing Architecture
Application
B2B AI-first growth, B2B marketing, B2C eCommerce
Stack
LLM Orchestration, Claude, Claude Code, MCP, n8n, GitHub, Tool-Use Agents
Output
AI-native growth and acquisition systems, Multi-agent automation workflows, AI-first outbound and inbound content repurposing
Overview
AI Strategy League is an AI R&D lab led by Grace Man — exploring, building, and testing AI-first systems for product growth and marketing. The lab serves B2B startups, B2C eCommerce companies, and enterprises, while helping professionals navigate career pivots with AI.
Built from Grace's background bridging AI, product, growth, marketing, and analytics at global scale — including AI, analytics, and growth initiatives at Microsoft, Canon, and SMEs contributing to $2B in business outcomes — AI Strategy League applies the same rigour to AI-native system design.
The lab builds positioning-led growth systems that handle the heavy lifting, so founders and teams have more focus for human conversations and deep relationships. Each system is documented as a replicable playbook.
Deliverables
- —AI-first growth system architecture and documentation
- —Positioning-led acquisition and conversion systems
- —Multi-agent automation workflows for outbound, inbound, and content repurposing
- —AI R&D lab content: newsletters, podcast, workshops, and collaborations
- —Replicable playbooks for B2B founders and enterprise teams
- —Career pivot frameworks for professionals transitioning with AI
Microsoft Product Design
Led ecommerce product design and conversion optimisation for Surface B2B and Xbox B2C, achieving 376% YoY profitability growth and up to 50% MoM conversion uplift through data-led GTM, A/B testing, and systematic CRO.
Microsoft Product Design
/ PRODUCT DESIGN & CROTechnical Specs
Type
Product Design, Conversion Rate Optimization (CRO), Product Conversion
Application
Microsoft B2B Surface, Microsoft B2C Xbox
Stack
UX/UI Design, Product Design, Customer Experience (CX), eCommerce Marketing, SEO, Data Analytics
Output
Increase in product conversion, Uplift in customer experience (CX), Tangible impact across Microsoft's product ecosystem
Overview
At Microsoft, Grace led ecommerce product design and conversion optimisation across two distinct product lines — B2B Surface (commercial) and B2C Xbox (consumer). The challenge was to improve low engagement with B2B and B2C products by redesigning product categories, listings, visual elements, quick links, filter tabs, and other key design components. The goal: enhance product visibility across the entire user journey, optimise navigation using clear and visually rich design elements, and encourage deeper engagement by prompting users to scroll through product pages.
The approach considered the entire ecosystem of the brand — from proposition value to product lists and rich filters — while supporting Microsoft's regional rollout strategy across UK & Ireland.
Deliverables
- —Redesigned product category and listing pages for Surface B2B and Xbox B2C
- —CRO programme with A/B testing achieving up to 50% MoM conversion uplift
- —376% YoY profitability growth across the product portfolio
- —Enhanced product visibility and navigation systems across the user journey
- —Design rollout framework adopted across wider Microsoft regions
- —Stronger foundational product ecosystem supporting brand and commercial performance
0-to-1 Agentic Product
A live demonstration of The Sequence applied to product building, from positioning and design system to deployment. Built entirely with Claude Code, Next.js, and Vercel. Fully documented as a replicable playbook.
0-to-1 Agentic Product
/ PRODUCT BUILD & AGENTIC AI TOOLSTechnical Specs
Type
0-to-1 Product Build, Agentic Development
Application
AI-first product development, founder tooling
Stack
Claude Code, Next.js, Vercel, Tailwind CSS, GitHub
Output
Deployed product, replicable build playbook, documented system architecture
Overview
This project is a live demonstration of The Sequence — Grace's methodology for positioning-led, AI-first product building. Starting from zero, the entire product was conceived, designed, and deployed using Claude Code as the primary build tool, with Next.js and Vercel as the infrastructure layer.
The project documents what it actually takes to go from idea to deployed product as a solo founder using agentic AI tools — covering positioning, design system setup, component architecture, and deployment. Every decision is documented as a replicable step.
Deliverables
- —Fully deployed product built with Claude Code, Next.js, and Vercel
- —Positioning and design system documentation
- —Step-by-step build playbook for founders replicating the process
- —Agentic development workflow guide
- —Architecture decisions and component system
- —Public documentation of The Sequence applied to product building
About
SEC.03 // OPERATOR PROFILE
OPERATOR // GM
Grace Man is a British commercial AI strategist, founder, and keynote speaker with 15 years of experience turning AI, product, and marketing strategy into measurable revenue outcomes.
Her commercial track record is grounded in real execution: at Microsoft she drove B2B Surface growth and B2C Xbox adoption across UK & Ireland, achieving a 376% year-on-year improvement in product profitability. At Canon she led AI transformation programmes across EMEA, building analytics infrastructure across 12 markets and shaping the organisation’s responsible AI governance. Earlier in her career she scaled a fintech product from zero to $100K/month in revenue.
In addition to her experience at Microsoft and Canon, Grace has partnered with global brands such as Hyundai, Activision, Breitling, and Samsung to lead commercial and marketing initiatives that have driven over $1 billion in revenue growth.
She is the founder of AI Strategy League — a live AI R&D lab that builds AI-first growth systems that compound for startups and enterprises. Her work spans multi-agent workflow architecture, signal-triggered outbound systems, LLM-powered content pipelines, and AI-native product development. She documents what works publicly, making AI Strategy League both a practice and a proof of concept.
Beyond building systems, Grace coaches senior product and marketing leaders through AI-driven career pivots — helping them make AI visible in their positioning, not just their toolkit. Clients have landed roles at YouTube, SAP, and Michelin.
She is a keynote speaker and chairperson at the AI & Big Data Expo (Amsterdam and London), DMWF (Singapore and London), and Performance Marketing World (London), where she is known for making complex AI strategy concrete and commercially actionable.
ROLE
Founder, AI Strategist & Growth Architect
CURRENT ORG
AI Strategy League
PREVIOUSLY AT
Microsoft · Canon · SMEs
LOCATION
London, UK
EXPERIENCE
15+ years across product, growth, marketing, and AI
FOCUS
AI-First Growth Systems · Agentic Automation · Product Design · Positioning Strategy · Executive Coaching
EDUCATION
Background in product growth, marketing, eCommerce, analytics, and AI strategy
VENTURES
AI Strategy League (est. 2024) · AI R&D Lab · Workshops & Advisory
Trusted By
MICROSOFT·CANON·
HYUNDAI·
MICHELIN·
ACTIVISION·
BREITLING·
LEXUS·
SAMSUNG·MICROSOFT·CANON·HYUNDAI·MICHELIN·ACTIVISION·BREITLING·LEXUS·SAMSUNG·MICROSOFT·CANON·HYUNDAI·MICHELIN·ACTIVISION·BREITLING·LEXUS·SAMSUNG·// SPEAKING & EVENTS
Speaking, Podcasts & Events
Introducing AI and Its Ongoing Impact on the Future of WorkAI & Big Data Expo, London
READ ↗Experience Timeline
AI Strategy League
Founder & AI R&D Lead
Building a live AI R&D lab that designs, tests, and ships AI-first growth systems and automation workflows for B2B startups and enterprises.
AI & Big Data Expo
Advisor & Chairperson
Advising the world's largest AI events series and chairing sessions at the global AI & Big Data Expo conferences.
Canon EMEA
AI Project Lead, Marketing
Led AI strategy and implementation across Canon EMEA's marketing function, embedding AI tools and workflows into campaign operations.
Canon EMEA
Analyst, Ecommerce
Led digital analytics, ecommerce intelligence, and data-driven growth initiatives across EMEA markets.
Microsoft
Marketing Lead, B2B Surface & B2C Xbox
Drove B2B Surface growth and B2C Xbox adoption across UK & Ireland, achieving +376% YoY revenue growth.
Go City
Country Manager, B2C Tech Product
Managed country-level product, growth, and commercial operations for a leading global travel tech platform.
Pfizer
Digital Marketing Manager
Managed digital marketing strategy and execution across Pfizer's consumer health portfolio.
Zero Finance HK
Digital Marketing Specialist
Built and scaled digital acquisition channels achieving +118% YoY growth in qualified leads.
URBAN Digital Marketing
Digital Marketing Executive
Delivered integrated digital campaigns for SME and enterprise clients across multiple verticals.
Hyundai Motor Company
Creative Director
Led product launch creative direction and art direction for Hyundai Motor Company across key markets.
Accelerating AI-first transitions and 2× compensation for marketing & product leaders
Bespoke coaching for founders, executives, and professionals navigating AI-driven career growth. From identity shifts and personal brand architecture to interview mastery — helping leaders become irreplaceable in the AI era.
200+
leaders coached
2×
avg compensation lift
15+
years in AI & marketing
Global
UK · US · APAC · EMEA
- ✓Identity shift & self-discovery — Rediscover your innate strengths and reclaim clarity in your values, purpose, and growth trajectory in both career and life.
- ✓Strategic, ritual-based execution — Transform outcome-based actions into daily rituals that align AI strategy with your inner values and create intentional momentum.
- ✓From employee to irreplaceable market leader — Architect a personal brand and technical AI stack that attracts leads, deals, and partnerships.
- ✓Leadership & executive presence — Master stakeholder communication, build high-performance teams, and command high-stakes partnerships with confidence.
“Grace guided me to negotiate a 1.5× salary — more than what I even imagined.”
“Thanks to Grace's interview prep, I landed a product marketing role earning 15% more.”
Jae K.
Head of Product | ex-Meta & ex-BlackBerry | Enterprise B2B SaaS
“As I was exploring the mental health product area, Grace was gracious in sharing her time to be a sounding board to my product idea. She provided nuanced approaches to creating value for target customers, and shared her excitement toward the future potential of the product. If you have a product idea and looking for feedback on AI-enabled products, I recommend speaking to Grace.”
Toey C.
Regional CRM & Data Manager at Michelin
“Grace is an inspiring leader with a real gift for making complex ideas feel clear and approachable. Whether you're just starting out or looking to take things to the next level, her guidance and insights are incredibly valuable. She's thoughtful and truly committed to helping others grow. I would highly recommend her to anyone looking to deepen their understanding of AI strategy or leadership.”
Jeremy E.
Senior Product Lead | ex-SAP
“Grace, our session today was another productive one! You continue to provide invaluable guidance and support as I navigate my career path. Your insights into the industry and your ability to connect the dots are truly impressive. I left today's session feeling inspired to dig deep on some new topics. Thank you for being such an amazing mentor, Grace.”
Angelina L.
Marketing Manager, Regional Growth
“A heartfelt thank you to Grace, my incredible career & life coach, for helping me along the job seeking journey. Her guidance, support, and wisdom to transform my mindset have been instrumental in my success and have made all the differences. I'm so excited to share that I've successfully landed the job I've been striving for, at the level I deserve, with the ideal compensation that perfectly aligns with my goals.”
Capabilities
CAP.01 — AI-FIRST GROWTH SYSTEMS
Designing and deploying positioning-led, AI-native growth architectures that compound. From acquisition and conversion systems to full-funnel automation — built to run autonomously and scale without adding headcount.
CAP.02 — AGENTIC SYSTEMS & AUTOMATION
Building multi-agent workflows that handle outbound, inbound, content repurposing, and revenue operations. Orchestrating LLMs, tool-use agents, and automation layers (Claude, Claude Code, MCP, n8n) into production-ready systems.
CAP.03 — PRODUCT DESIGN & CRO
End-to-end product design and conversion rate optimisation for B2B and B2C digital products. From UX architecture and visual design to A/B testing frameworks and data-led iteration — with proven outcomes across Microsoft Surface and Xbox.
CAP.04 — POSITIONING & MESSAGING STRATEGY
Developing the commercial narrative and positioning architecture that makes every downstream system — content, outreach, product copy, campaigns — land with precision. The foundation all growth systems are built on.
CAP.05 — AI PRODUCT STRATEGY
Translating AI capabilities into product roadmaps, feature sets, and go-to-market strategies. Bridging the gap between what AI can do and what the market actually needs — across B2B SaaS, eCommerce, and enterprise.
CAP.06 — DATA ANALYTICS & DIGITAL INTELLIGENCE
Building analytics infrastructure and insight frameworks that drive commercial decisions. From unified ecommerce dashboards across 12 markets (Canon EMEA) to conversion intelligence and growth diagnostics.
CAP.07 — GO-TO-MARKET SYSTEMS
Designing and executing GTM strategies for product launches, market entries, and growth campaigns. Cross-functional leadership across product, marketing, and commercial — from Hyundai and Lexus product launches to Microsoft B2B/B2C.
CAP.08 — EXECUTIVE COACHING & LEADERSHIP
1:1 coaching for founders, executives, and senior professionals navigating AI-driven career transitions, leadership pivots, and personal brand architecture. Helping leaders become irreplaceable in the AI era.
CAP.09 — AI WORKSHOPS & TRAINING
Hands-on programmes for teams and leaders building real AI capabilities — not just AI awareness. Covering AI-first growth systems, agentic tool stacks, and AI product design. Delivered live, online, and as cohort programmes.
Workshops & Training
Hands-on, practical programmes for teams and leaders who want to build, deploy, and scale AI systems — not just talk about them.
View All Workshops →AI-First Growth Systems
LIVE ONLINEBuild end-to-end AI pipelines for lead generation, content, and revenue operations.
Book Now →Build Your AI Agent Stack
COHORTA hands-on cohort programme to build and deploy autonomous AI agents for real business tasks.
Book Now →Design AI Products
IN-PERSON · ONLINEStrategic frameworks for senior leaders designing AI-native products and operating models.
Book Now →Bio
Grace Man is a British commercial AI strategist, founder, and keynote speaker with 15+ years turning AI, product, and marketing strategy into measurable revenue outcomes — contributing to $2B+ in business results across Microsoft, Canon, and high-growth startups.
At Microsoft, she led B2B Surface growth and B2C Xbox adoption across the UK & Ireland, achieving 376% YoY profitability growth. At Canon, she drove AI transformation across 12 EMEA markets and helped shape responsible AI governance. Earlier, she scaled a fintech product to $100K/month from zero.
She is the founder of AI Strategy League, a live AI R&D lab that builds positioning-led, AI-first growth systems that compound. She also coaches senior product and marketing leaders through AI-driven career pivots, and speaks at the AI & Big Data Expo, DMWF, and Performance Marketing World.
Work With Grace
Advisory & Consulting
BESPOKE ENGAGEMENTStrategic advisory for founders, CMOs, and executive teams looking to build AI-native products and growth systems. Bespoke engagements tailored to your stage and goals.
Enquire About Advisory →Coaching
1:1 SESSIONSOne-to-one coaching sessions for growth leaders, founders, and AI practitioners who want to accelerate their thinking and execution in AI-first environments.
Book a Session →AI Strategy League
COMMUNITY + RESOURCESJoin the AI R&D lab. Access live experiments, frameworks, templates, and a community of AI-first practitioners building the next generation of growth systems.
Join the League →Ready to go deeper?
The Newsletter
Practical AI frameworks and real-world systems delivered to your inbox every week.
Subscribe Now →Workshops
Hands-on programmes to build and deploy AI systems that create real commercial impact.
View Workshops →Work With Grace
Advisory, coaching, or community — find the right way to work together on your AI journey.
Work with Grace →