AI Strategist & Builder

Grace Man
AI capabilities that drive compounding growth.

AI-first product and marketing leader, driving 376% YoY growth and $2B+ in revenue. Building agentic AI systems delivering 2× ROI, and has trained 500+ executives with a 95% adoption rate. Educated 10,000+ leaders through global keynotes, turning complex AI into practical action.

Keynote speaker at AI & Big Data Expo · DMWF · Performance Marketing World

Grace ManGrace ManGrace Man
⚗️

AI Educator

AI Strategy League

01 — WORK

Featured Projects

AI-first systems and commercial initiatives I've built and led.

AI STRATEGY · ENTERPRISE TRANSFORMATION

Enterprise AI Strategy Roadmap

Partnered with the marketing leadership of a 20,000-person technology organisation to design a full AI strategy roadmap — from business case and use case prioritisation through to governance, across five organisational drivers.

AI ReadinessUse Case DesignAI GovernanceChange Management
20,000-person org · end-to-end AI adoption roadmap delivered

AI STRATEGY · COMMUNITY · COACHING

AI Strategy League

Invite-only intelligence and execution network for CMOs, growth leaders, and founders building AI-first growth that compounds over time. A closed intelligence network of leaders actively deploying AI — not just studying it.

Agentic AI SystemsLLM OrchestrationExecutive CoachingCommunity
200+ leaders coached · 50–70% ROI uplift delivered

PRODUCT DESIGN · CRO · MICROSOFT

Microsoft Product Design

Led ecommerce product design and conversion optimisation for Surface B2B and Xbox B2C. Redesigned product categories, listings, and navigation systems to improve engagement across the full user journey.

UX/UI DesignA/B TestingeCommerceCROData Analytics
376% YoY profitability growth · up to 50% MoM conversion uplift

PRODUCT BUILD · AGENTIC AI TOOLS

0-to-1 Agentic Product

A live demonstration of The Sequence applied to product building — from positioning and design system to deployment. Built entirely with Claude Code, Next.js, and Vercel as a replicable playbook for founders.

Claude CodeNext.jsVercelTailwind CSSGitHub
Idea to deployed product · fully documented founder playbook

About

SEC.03 // OPERATOR PROFILE

Grace Man

OPERATOR // GM

AI Adoption & EnablementFounder · AI Strategy LeagueKeynote SpeakerLondon, UK12+ Years Experience

Grace is the founder of AI Strategy League, where she teaches non-technical professionals, founders, CMOs, and growth leaders to build AI capabilities that compound. She embeds within teams and organisations to map workflows, identify pain points, and translate ambiguity into practical agentic AI solutions, enabling self-sufficiency and achieving a 95% AI adoption rate within 6 weeks. Her learners include leaders from organisations such as Michelin, Meta, SAP, the NHS, and more.

Grace brings 12+ years of experience driving growth at Microsoft, Canon, and high-growth startups, delivering 376%+ year-on-year revenue growth and influencing over $2B in revenue through AI-driven growth and enablement.

376%+YoY growth
$2B+revenue impact
500+executives trained (95% AI adoption within 6 weeks)
ROI through agentic AI systems
10,000+leaders educated

Speaking, Podcasts & Events

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CHAIRPERSON & KEYNOTE

Unleash the Power of Data and AIAI & Big Data Expo, Amsterdam

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PANEL CHAIR

Human-Centric AI: Why It Matters and How to Apply ItDMWF, Singapore

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KEYNOTE

Debriefing Generative AI: Its Journey, Impact and FuturePMW, London

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PANEL SPEAKING

How AI and Data Drive Marketing Strategy and Business ROIDMWF, London

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CHAIRPERSON

Introducing AI and Its Ongoing Impact on the Future of WorkAI & Big Data Expo, London

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Resume

Experience

2024–Present

Founder & AI Educator

AI Strategy League

Founded and scaled AI Strategy League into an international AI education and enablement network for non-technical leaders — combining live programmes, agentic system builds, and embedded consultancy.

  • Embedded within non-technical Product, Marketing, CRO, and Operations teams at organisations including Michelin, Meta, SAP, and the NHS — achieving a 95% AI adoption rate within 6 weeks by building self-sufficiency, not dependency
  • Coached and upskilled 500+ executives through structured AI adoption programmes; 10,000+ senior leaders educated globally through workshops, cohorts, and keynotes
  • Designed and deployed end-to-end agentic AI pipelines across lead generation, CRM, content, and revenue operations — delivering 2× average ROI uplift across client engagements
  • Built AI Strategy League into a network of 1,000+ leaders actively deploying AI, bridging the gap between AI potential and commercial execution
2024–Present

Advisor & Chairperson

AI & Big Data Expo · DMWF · PMW

Advising and chairing sessions at the world's largest AI and marketing events series, translating complex AI strategy into commercially actionable frameworks for global executive audiences.

  • Chairperson at AI & Big Data Expo (Amsterdam and London) and DMWF (Singapore and London)
  • Delivered keynotes on AI-first growth systems and agentic AI adoption to audiences of 2,000+ senior leaders
  • Known for making complex AI strategy concrete, accessible, and commercially relevant for non-technical executives
2021–2024

AI Adoption Lead & Analyst, Marketing

Canon EMEA

Led Canon EMEA's AI adoption and enablement programme across marketing, e-commerce, advertising, and analytics — from AI readiness assessments and governance frameworks through to full implementation across 12 EMEA markets.

  • Led strategic AI transformation programmes at enterprise scale — guiding Canon EMEA from AI readiness assessment through ethical governance, use-case prioritisation, and measurable implementation across marketing, e-commerce, and analytics functions
  • Established responsible AI operating models and governance principles adopted across product, marketing, data, legal, and technology teams — standardising best practices and reducing compliance risk organisation-wide
  • Upskilled 100+ employees through a six-month AI enablement programme, embedding new ways of working across non-technical marketing and e-commerce teams and accelerating independent AI adoption
  • Built unified analytics infrastructure across 12 EMEA markets, delivering digital intelligence frameworks adopted globally and driving 90%+ YoY profitability growth through AI-powered performance marketing, CRO, and CRM
2020–2021

Marketing Lead, B2B Surface & B2C Xbox

Microsoft

Drove B2B Surface growth and B2C Xbox adoption across UK & Ireland — leading ecommerce product design, CRO, and go-to-market strategy to achieve record profitability growth.

  • Delivered +376% YoY profitability growth on Xbox B2C through A/B testing, UX redesign, and conversion optimisation across product categories, listings, and navigation
  • Designed CRO and ecommerce frameworks subsequently adopted across Microsoft Europe and the Americas — translating complex experimentation methodology into repeatable processes for non-technical marketing teams
  • Led B2B Surface campaign strategy across UK enterprise accounts as regional marketing lead for UK & Ireland
  • Influenced $2B+ in revenue by scaling marketing experimentation frameworks and MarTech best practices across EMEA and the Americas
2018–2020

Country Manager

Go City

Managed full P&L, product, and commercial operations for a leading global travel-tech platform across key European markets.

  • Owned full P&L and channel mix strategy across paid, SEO, CRM, and content — scaling B2C revenue across multiple European markets year-on-year
  • Redesigned checkout UX, sitewide merchandising, and payment gateway strategy — reducing checkout drop-off by 40–50% and improving contribution margin
  • Led product localisation and go-to-market strategy across new market launches
2017–2018

Digital Marketing Manager

Pfizer

Managed digital marketing strategy and execution across Pfizer's consumer health portfolio.

2016–2017

Digital Marketing Manager

Zero Finance

Built and scaled digital acquisition channels from scratch, achieving strong year-on-year growth in qualified leads.

  • +118% YoY growth in qualified digital leads
  • Launched and optimised paid and organic acquisition strategies across search, social, and content channels
2015–2016

Digital Marketing Executive

URBAN Digital Marketing

Delivered integrated digital campaigns for SME and enterprise clients across multiple verticals.

2014–2015

Creative Director

Hyundai Motor Company

Led product launch creative direction and art direction for Hyundai Motor Company across key markets.

Programmes

Learn, build, and ship AI systems.

From structured live cohorts to bespoke corporate workshops — choose the format that fits where you are right now.

LIVE COHORT · MAVEN

Agentic AI for Founders, CMOs & Growth Leaders

You have AI tools. You don't have AI systems.

A 6-week live cohort that takes you from AI tool user to AI system builder. Design and deploy the agentic pipelines that generate leads, create content, manage your CRM, and grow your business — with Grace guiding every step.

What you'll build

  • An outbound AI agent for non-technical founders & leaders
  • A content repurposing agent that turns sessions into multi-channel pipeline
  • A LinkedIn strategy & AI connecting system that maintains your presence
  • CRM intelligence that connects your outbound and content agents into a self-update
B2B FoundersCMOs & Marketing LeadersGrowth & Revenue Leaders

$550

6 weeks · 3 hrs/week

Enrol on Maven →
WORKSHOPS · IN-PERSON & ONLINE

AI Workshops & Corporate Training

Hands-on training that actually ships results.

Practical, outcome-driven programmes for teams and organisations who want to build, deploy, and scale AI systems — tailored to your industry, goals, and team. Every workshop ends with something real.

Available programmes

  • AI-First Growth Systems — for CMOs & Growth Leaders
  • AI Strategy for Senior Leaders — for CEOs, VPs & Board
  • Design AI Products — for Product & UX Leaders
  • Bespoke corporate workshops — tailored to your team

500+

executives trained

95%

adoption rate

avg ROI

Tailored pricing by team size

Book a call →

Free Lightning Sessions

Short, practical AI sessions — free to watch on Maven.

Watch free sessions →

// WHAT CLIENTS SAY

Real results from real people

Marketing and product leaders navigating AI-first careers, strategy, and growth.

Caroline Sumartonjo

Caroline Sumartonjo

Strategic Partnerships & Global Communications

Grace is the definition of an expert who walks the talk. I reached out to Grace to partner on an international course program, and had the pleasure of working alongside her to bring it to life. She combines deep knowledge with a clear, strategic communication style that resonates with everyone (students loved her). She's not only an AI expert, but an experienced marketer, helping us strategise new ideas for growth. If you have the chance to work with Grace or hear her speak: do not hesitate!

Toey C.

Toey C.

Regional CRM & Data Manager · Michelin

Grace is an inspiring leader with a real gift for making complex ideas feel clear and approachable. Whether you're just starting out or looking to take things to the next level, her guidance and insights are incredibly valuable. She's thoughtful and truly committed to helping others grow. I would highly recommend her to anyone looking to deepen their understanding of AI strategy or leadership.

Nazeli Ter-Petrosyan

Nazeli Ter-Petrosyan

Data Scientist & Innovation Engineer · Opply

When I asked Grace for her thoughts, instead of telling me what she thought I should do, she asked thoughtful questions that helped me reflect and figure out what was truly best for me. Those questions gave me clarity on a decision I had been debating for days. She was incredibly supportive and generous with her time, even though I reached out for advice unexpectedly.

Jae K.

Jae K.

Head of Product · ex-Meta & ex-BlackBerry

As I was exploring the mental health product area, Grace was gracious in sharing her time to be a sounding board to my product idea. She provided nuanced approaches to creating value for target customers, and shared her excitement toward the future potential of the product. If you have a product idea and looking for feedback on AI-enabled products, I recommend speaking to Grace.

Jeremy E.

Jeremy E.

Senior Product Leader · ex-SAP

Grace, our session today was another productive one! You continue to provide invaluable guidance and support as I navigate my career path. Your insights into the industry and your ability to connect the dots are truly impressive. I left today's session feeling inspired to dig deep on some new topics. Thank you for being such an amazing mentor, Grace.

Martha C.

Martha C.

Marketing Manager · SPI Borescopes

Grace is an amazing mentor with a deep understanding of AI and its applications. Her insights into using Zapier for marketing workflows and integrations have been invaluable to me. She is always eager to learn and share her knowledge, and her enthusiasm is contagious. I highly recommend Grace as a mentor to anyone looking to expand their knowledge of AI and marketing automation.

Sean T.

Sean T.

Product Marketing Manager · MBA, Bath University

Grace is more than just a great and precise career coach and an inspiring person. She is detail-oriented, goal-oriented, ambitious and decisive; her knowledge is vast and thorough. No matter how complex the problem is, she will always come up with a brilliant, elegant, and cost-effective solution. It was a great honour to cooperate with her on my career journey.

Angelina L.

Angelina L.

Marketing Manager · Regional Growth

A heartfelt thank you to Grace, my incredible career & life coach, for helping me along the job seeking journey. Her guidance, support, and wisdom to transform my mindset have been instrumental in my success. I've successfully landed the job I've been striving for, at the level I deserve, with the ideal compensation that perfectly aligns with my goals.

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Workshops

Hands-on programmes to build and deploy AI systems that create real commercial impact.

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Advisory, coaching, or community — find the right way to work together on your AI journey.

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